Vikram Dileepan

All of us witness phenoms.
Its easy to understand the how.

How is a successful company created? Its easy .

Do a case study. You can attribute it to skill, timing, market, demand, innovation, secrets, hard work etc, etc.

But the much more difficult question to understand is WHY?

Why do magnets attract each other?

Why does Ice slip?

The Why is a dangerous pit of infinite regression.

Or the ultimate deliverance.  Depending on which way you look at it.

Many of you have written why I have stopped creating blogposts.

I have been living brothers. Something all the producers should have as their obligation, duty and responsibility.

Life is short. An ancient truth that becomes clearer to me as days pass by, ever more quicker than the one before.

The world awaits outside. In the moment. Not in capturing the photo of your coffee cup and posting on instagram, not in me posting on this blog here but savouring the vanilla in that boutique naturally roasted coffee bean with vanilla cream in colombia.

The multitude of accomplishments and disappointments await in the real world, unconquered, yearning to bend under our assault.

Tilt your lance square at the shield of your desires and CHARGE.

Our hours are limited, for a great reason. So that each one remains precious. Don’t waste them consuming content when there is creativity inside you waiting to produce.

Move forward. Incessantly.

It is one of those days.
One of those days when sleep evades me and I pick up a quantum physics book by Richard Feyman and read through.

The more I read about the double slit experiment, the more the topic becomes dearer and dearer to me over the years. I can’t get enough of it. It eludes me as how man kind can base everything on science when the foundation of science itself is not scientific.

It is like saying ” I know my foundation cannot be proved but all other theorems that most certainly have to be proved are based on my foundation” It just doesn’t make sense.

The experiment that gave rise to this uncertainty is the question what does consciousness have to do with electrons behaving as matter as opposed to waves. Why involve consciousness at all.

It is as though consciousness, just by the mere virtue of being the observer, creates the observed and therefore creates the event.

If there is no observer, the event would not exist, but what is the observer observing and why does it change the very nature of the observed electron ( which is presumably whats light is made of ).

If the observer is creating the event by observing and therefore the matter , then is it possible to create actual results by intending to create them?

What are the larger implications ?  Are the laws of classical physics that we take for granted and as irrefutable laws of our belief system, change based on how / whether they are being observed?

I don’t know but , as always, I am in pursuit.

The whole marketplace of events and advertisements is based on one kind of consumer only. The man, who pays to consume and consume for the opportunity to display status to the opposite sex.

I am talking about the nightclub and its VIP tables or the expensive restaurant or the highly priced alcohol or the exquisite watch, with its advertisement with a suave man held on to by a slim beauty.

There is a whole economy based on the male’s desire to display status and presents avenues to display high status by consuming expensive products or services.

This economy is in turn fed by the advertising economy ( modelling and talent management businesses feed to the advertising economy), the nightlife industry  where models act as baits for the man to spend money at the VIP tables and the  glamorous hostess makes it hard for you to refuse the Dom Perignon, lest she sees you as a low value and finally the event promotion and management business , which recruits the DJs, the artists and the star bartenders, who in turn lure in the crowd of young pretty women as fuel and thereby the paying man as the engine.

Predominantly, these three industries – venue ( restaurants, high end bars and nightclubs), event (EDMs, party and event promotions, restaurant marketing) and talent ( the fashion and talent management business) are all accoutrements that surround the consumptive economy with its prime consumers – woman as the fuel and the paying man as the engine.

At the very least, its greatly intriguing how business has managed to monetise the male libido. I wonder what happens when we combine the three models in one business conglomerate….

In any endeavour or path to achieving a goal, humans will always face obstacles. I have figured that easiest pathway to achieving goals is multi-fold :
1. Choosing one and only one Primary goal and that goal only.
2. Figuring out a critical path ( the highest impact and the most probable pathway to get to that milestone/goal )
3. Understanding the events involved in the critical path
Accruing / directing ALL of one’s resources ( time, money and attention ) towards those events which will clear the critical pathway, systematically, methodically and consistently.
4. Ruthlessly deal with distractions and eliminate anything in your way that doesn’t contribute towards an event on the critical pathway.*
5. Execute on the critical pathway every single day, at least for 90 minutes, 7 days a week , 365 days a year untill the pathway is entirely traversed. Then Observe, Orient, Decide and Act on the next goal.**

Goals are achieved by beating obstacles. Obstacles are beaten by theorising critical pathways and creating event chains to execute to traverse the pathway.

Notes:
*Of-course the entire organisation cannot focus on the critical pathway, its gotta be an elite taskforce while the rest of the army paddles on set processes and methodologies.

**This concept of critical pathways applies to every aspect of one’s life – health, career, relationships, anything at all. I have personally used this to solve business and health problems alike. The major ingredient is FOCUS.

As a result of a CONSISTENT and willful effort. That is exactly how it is intended to be: like the small hand of your watch. You know it moves, but you CAN NOT SEE it moving. This, I understand.