The whole marketplace of events and advertisements is based on one kind of consumer only. The man, who pays to consume and consume for the opportunity to display status to the opposite sex.

I am talking about the nightclub and its VIP tables or the expensive restaurant or the highly priced alcohol or the exquisite watch, with its advertisement with a suave man held on to by a slim beauty.

There is a whole economy based on the male’s desire to display status and presents avenues to display high status by consuming expensive products or services.

This economy is in turn fed by the advertising economy ( modelling and talent management businesses feed to the advertising economy), the nightlife industry  where models act as baits for the man to spend money at the VIP tables and the  glamorous hostess makes it hard for you to refuse the Dom Perignon, lest she sees you as a low value and finally the event promotion and management business , which recruits the DJs, the artists and the star bartenders, who in turn lure in the crowd of young pretty women as fuel and thereby the paying man as the engine.

Predominantly, these three industries – venue ( restaurants, high end bars and nightclubs), event (EDMs, party and event promotions, restaurant marketing) and talent ( the fashion and talent management business) are all accoutrements that surround the consumptive economy with its prime consumers – woman as the fuel and the paying man as the engine.

At the very least, its greatly intriguing how business has managed to monetise the male libido. I wonder what happens when we combine the three models in one business conglomerate….