All of us witness phenoms.
Its easy to understand the how.
How is a successful company created? Its easy .
Do a case study. You can attribute it to skill, timing, market, demand, innovation, secrets, hard work etc, etc.
But the much more difficult question to understand is WHY?
Why do magnets attract each other?
Why does Ice slip?
The Why is a dangerous pit of infinite regression.
Or the ultimate deliverance. Depending on which way you look at it.